Ric Bixter

Ted Baker

The Brief

Introduce Ted Baker to
a country of your choice.

When opening a new location
in another country, it’s not
easy for a brand like Ted
to translate its unique cultural
flavour. It’s your job to bring
its British sense of humour
and unique approach to fashion
to another country – which country
is up to you. Your campaign will
need to activate potential shoppers
to visit Ted Baker stores and
Ted Baker online; interact with
the brand; and most importantly,
to shop and share.

A joint project with Gary Whitworth

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Tissue Paper